Nautical marketing services
Websites, SEO, advertising, social media and branding for yacht charters, sailing schools and sea businesses that want more bookings.
What does a nautical marketing agency do?
A nautical marketing agency makes sure your business shows up when your customers search for a boat trip, a sailing course or a yacht charter, and that they end up booking with you rather than with a competitor or an intermediary platform.
The difference from a generalist agency is industry knowledge: we know your season is decided between March and May, that your customers compare on Click&Boat before they contact you, and that a bad photo of a boat sinks any ad.
That is why every action has a clear goal: more visibility, more bookings and a longer season.
What does Caretta offer?
Each service solves a specific problem: low visibility, few bookings outside the high season, a brand image that falls short or a website that doesn’t convert.
You can hire just one or combine several at a discount.
Social media: stand out, connect and sell
Instagram and Facebook content with a nautical look, dynamic reels and copy that sells without losing personality. It’s not just about posting: it’s about getting your followers to book.
Website + nautical SEO: be found before your competitors
We design fast, multilingual websites built for booking from a phone. We optimise them for the real searches your customers make, such as “boat rental Barcelona”, “sailing course Valencia” or “boat charter Mallorca”, so you depend less on booking platforms and their commissions.
Strategic branding: a brand with a clear course
Naming, visual identity, tone and messaging so your business is recognisable and memorable in a very visual and highly competitive industry. More ideas in our article on nautical branding (in Spanish).
Nautical photo shoots: visual content that converts
We plan and direct photo and video sessions on board and in port: boats, activities, crew and experiences. The result is imagery that builds trust and improves the performance of your website and ads.
Email marketing: communicate, retain and sell more
Newsletters and automated sequences to win back customers from previous seasons, sell vouchers and experiences in the low season and turn your database into bookings.
Corporate communication: a clear, consistent voice
We define how your business speaks: mission, key messages, website copy, press releases and PR. A verbal identity aligned with your values and with what your customers are looking for.
Meta Ads and Google Ads: advertising that fills your boat
Campaigns on Google, Instagram and Facebook that reach people looking for an activity like yours, at the moment they decide. We target by language, area and season, and track every booking so you only invest where it works. Ideal for highly seasonal businesses and for stretching the season into spring and autumn. We explain how we do it in our guides to Google Ads for yacht charters and Meta advertising for nautical businesses (in Spanish).
Which nautical businesses do we work with?
- Yacht charter and boat rental companies, skippered or bareboat
- Sailing and boating schools and training centres (PER, PNB and other licences)
- Sea activities: boat trips, wildlife watching and water sports
- Shipyards and boat workshops: repair, maintenance and boat sales
- Chandleries and marine service companies
We work from Barcelona for all of Spain, including the Balearic and Canary Islands, and for international destinations such as the Caribbean, in Spanish, English and French.
How we work
- We listen: we analyse your situation, your area, your season and your ideal customer.
- We propose: we design a tailored strategy with only what you need.
- We deliver: we put the actions in place with quality and a personal touch.
- We measure: every month we show you clear results, in bookings rather than jargon.
What if I combine several services?
We offer tailored packages with special discounts if you hire several services at once. You can also choose spread monthly payments with a minimum term, or hire by project with no commitment.
How much does marketing cost for a nautical business?
It depends on what you need and where you are starting from. Launching a website with SEO doesn’t cost the same as running Meta and Google Ads campaigns all season. That is why we don’t work with fixed packages. In a free first call we look at your business, your goals and your season, and propose a plan with a clear price. If you run ads, the advertising budget is separate and you decide it.
When should I start preparing for the season?
Earlier than you think. If your peak season is summer, the ideal time to start is between January and March. That way you reach May with your website ready, your content prepared and your campaigns already tested. Many people book their summer activities in spring, and if you don’t show up then, someone else gets the booking. If you’re short on time, we can still help: we prioritise what brings results fastest.
Do you work outside Spain?
Yes. We work remotely with nautical businesses anywhere and run campaigns in Spanish, English and French. Many of our clients sell to foreign tourists, so we target by language and country to reach the people who will actually book. Meetings are by video call and we show you the results every month, wherever you are.
Any questions?
Our process starts with a free session. We listen, analyse your situation and suggest what you really need, with no obligation.
